Jon Cappetta
82 posts
Jon is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties.
A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends music, he grew to produce and lead experiental activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent.
Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.
Jon’s Stone-Cold Cop List #28: A Basically Award-Winning Collection
Our VP of Content is back with an all-new edition of his (basically) award-winning collection of heat from California and abroad. This month’s featuring Ball Family Farms, Undrafted, Pixie Stix, Cannadevices, Wizard Trees & more!
September 29, 2022
Expanding the Brand: Why Cannabis Loves Merch
Better margins and less ad restrictions have cannabis brands shifting focus onto elevating your experience, past just their smoke.
September 7, 2022
Jon’s Stone-Cold Cop List #27: Art Trippy
Our VP of Content’s Stone-Cold Cop List is back with the latest & greatest from Sacred Fruits, SF Canna, Sackville, Fiya Farmer, Oakfruitland and more…
August 23, 2022
Off to See the Wizard of Trees
An introduction to the man behind the curtain at Wizard Trees.
August 20, 2022
High Times at Grass Lands
High Times is coming to Outside Lands in San Francisco! Don’t miss our first-ever in-festival dispensary experience, the Farmers' Market at Grass Lands!
August 4, 2022
Where Does The Money Go?
There seems to be a lot of people who think cash is pouring out of the walls in our industry. Well friends, it’s not as green over here as they’d lead you to believe. In fact, it’s kinda red…
July 29, 2022
Jon’s Stone-Cold Cop List #26: The Post-Holiday Hash Rundown
7/10 may be over but hash is a religion, so here’s the best in class to get you right. This extended post-holiday edition features Frosty, West Coast Cure, Trichadelics, Cold Fire, Ogre Farms and more!
July 19, 2022
The Industry’s Identity Crisis: Our Escape Has Gone Corporate
An Allegory on Why Life Sucks Right Now
June 24, 2022
Hands On With The Puffco Proxy
The industry’s leading device manufacturer has evolved the playing field again.
June 15, 2022
Jon’s Stone Cold Cop List #25: Bleeding Terps
The temperature’s rising, and so is your tolerance, so in honor of this incoming Summer sunshine, we’re highlighting all the big smoke you’re going to want to take out and show off this season. Featuring The Puro Company, Chaliques, Greasi, Cali-X, Dutch Botanicals & more!
June 7, 2022