Jon Cappetta
82 posts
Jon is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties.
A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends music, he grew to produce and lead experiental activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent.
Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.
The Year of the Hash Hole
Looking to get as high as possible in one convenient doob? Drop those moon rocks. If you don’t know about donuts yet it’s time to get familiar.
December 30, 2022
Jon’s Stone-Cold Cop List #32: Thai Emeralds
With picks from California to Thailand, the last Cop List of the year is filled with gems. From Gumbo to actual Thai Sticks, the heat is out there!
December 29, 2022
We’re Making This Too Complicated (An ‘Indicas and Sativas Are For Dummies’ Response)
In Weirdos # 10, Jimi Devine made a case for Afghani and Equatorial, for #32, Jon proposes other solutions.
December 23, 2022
Finding Myself: Thoughts On Originality, Self Confidence, and Perseverance
An Anecdotal Case For Doing Your Own Thing.
December 16, 2022
Jon’s Stone-Cold Cop List #31: MJBizCon finds… only kidding. They didn’t even have weed there.
With another dispatch from the road, our VP of Content’s latest cop list just landed. This month’s featuring: Cali-X, Portal Gummies, Mike Glazer’s Party, Talking Terps & more!
December 6, 2022
The Trap Is Forever: Why the Traditional Market Isn’t Hurting Your Pretendo, an Essay
Quality, Customer Service, and Love will continue to propel the legacy players, and widen the gap between us and the legal market.
November 11, 2022
Jon’s Stone-Cold Cop List #30: High On Tour
Our VP of Content checks in from the road with the latest and greatest in new dank. This month featuring Team Ten, The Smuggler’s Club, Tastyy, Alkemist Organics, First Smoke of the Day, and more!
November 10, 2022
Jon’s Stone-Cold Cop List #29: Hall of PuffCon Glory
A Special Edition of the Cop List is here, covering Jon’s picks from Puffcon and Hall of Flowers. This extendo edition features Champelli, Surefire Selections, Real Deal Resin, Laughing Gas, Custy Life & more!
October 13, 2022
SHIT TALK: Being a Hater isn’t just Bad for Business, It’s Undermining It
Buckle up, stoners. This one’s likely going to hurt, but you probably need to hear it.
October 7, 2022