Garcia Hand Picked, the cannabis brand founded by the family of legendary Grateful Dead lead guitarist Jerry Garcia, entered its fifth legal cannabis state today with an expansion into Colorado’s competitive recreational weed market. A collaboration between multistate operator Holistic Industries and Colorado craft cultivator Veritas Fine Cannabis, the Garcia Hand Picked line of cannabis products and merchandise was created in partnership with the family of the late Jerry Garcia.
“It’s an honor to finally have a presence in Colorado, one of our nation’s most discerning cannabis markets,” Trixie Garcia, one of Jerry’s daughters and spokesperson for the Garcia family, said in a statement. “Garcia Hand Picked works with an exclusive network [of] local growers in each market we’re in that have become part of the Garcia Hand Picked family, and we’re excited to bring only the highest quality, curated cannabis to our fans and friends in Colorado.”
Garcia Hand Picked debuted in California in 2020 and is now available in more than 300 dispensaries in California, Colorado, Maryland, Massachusetts and Oregon, with plans to expand to Michigan soon. According to market analyst BDSA, the collaboration is the leading celebrity cannabis brand in the United States. The strains available for the Colorado launch, which are named after songs written by Jerry Garcia and are selected to be perfect for any time of day, include Morning in Marin (Sativa), Love in the Afternoon (Hybrid) and After Midnight (Indica), among others.
In California, Garcia Hand Picked recently launched a program called Hand Picked Farms to support independent and legacy farmers, offering flower that is “Sun and Earth Certified,” meaning that it is sungrown in the ground without chemicals by farmers who are paid fairly for their work. Consumers can look for the “Sun and Earth Certified” Hand Picked Farms sticker on packs of Garcia Hand Picked flower sold in California dispensaries.
The Garcia Hand Picked line also includes a curated selection of premium indoor cannabis flower in collectible and re-usable glass jars. Each product is paired with a specially selected playlist of Jerry Garcia’s music that corresponds with the strains to create a unique brand experience. Fans can go to the “Music Never Stopped” section of GarciaHandPicked.com to listen to the musical selections.
Holistic Industries notes in a statement from the company that Jerry Garcia rarely smoked weed by himself, instead preferring a shared joint, which “became a bridge between him and those around him.” To honor that spirit, the Hand Picked Garcia line has emphasized pre-rolled joints featuring a custom glass tip with Jerry’s handprint, offered in eco-friendly packaging made from recycled paper. Other products in the collection include Jerry’s Picks, cannabis gummies shaped like Jerry’s actual guitar picks, which will be coming to the Colorado market soon. Merchandise, including apparel and accessories with original artwork by Jerry Garcia, the Garcia Hand Picked logo, and other designs will be available.
Jerry Garcia: Groundbreaking Artist and Weed Icon
Jerry Garcia was the co-founder, lead guitarist, vocalist, and lead songwriter for the counterculture rock band the Grateful Dead, which rose from the 1960s San Francisco Bay Area scene of drugs, music, and social change. A groundbreaking artist with a career that spanned more than 30 years, Garcia was inducted with the Grateful Dead into the Rock and Roll Hall of Fame in 1994, just a year before he died of a heart attack at a California drug rehab facility.
To celebrate the upcoming 80th anniversary of Jerry Garcia’s birth on August 1, the Colorado launch of Hand Picked Garcia will feature Bertha, a custom Airstream trailer that tours the country filled with music and merchandise, at The Jerry Garcia Symphonic Experience at Red Rocks Amphitheater in Morrison, Colorado on June 29. Bertha will then tour select dispensaries across the state through the Fourth of July holiday weekend to mark the launch of Hand Picked Garcia to the Colorado market.
“Playing music in Colorado was always a high point for Jerry, he dug the closeness of the audience and the energy that flowed more freely in the mountain air,” said Jerry’s daughter Annabelle Garcia, a spokesperson for the Garcia family. “The hidden stories in the rocks were a source of cosmic speculation and inspiration on the long drives to and from the shows. For Jerry, every ridge held a secret treasure, or an alien spacecraft, or a Bigfoot listening to the shows.”
“Red Rocks is the perfect venue to celebrate our Father’s 80th birthday! Where the sky and mountains meet, we will make a joyful noise and spread some good lovin’,” added Trixie Garcia. “The symphonic interpretation of these cherished tunes elevates them to an otherworldly place, and when ‘Terrapin Station’ erupts, and the big instruments start to resonate, it’s going to be very powerful!”